
Balance - the distribution of the visual weight of objects, colors, texture, and space
Proportion - the feeling of unity created when all parts relate well with each other
Rhythm - created when one or more elements of design are used repeatedly to create a feeling of organized movement
Emphasis - the part of the design that catches the viewer's attention
Unity - the feeling of harmony between all parts of the work of art
There are many other principles, however these are the most basic ones that are utilized in art and design.
These principles can be seen anywhere, from logos to signs. Even just looking up at the menu at McDonald's, you can observe the way these principles were used in the arrangement of the entire layout.
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